The Client
Fortuna Chocolate is a bean to bar chocolate company created by a small family. They source cacao beans directly from producers in Mexico and craft artesanal chocolate in a 26' truck. The company focuses on their social impact and position their chocolate as food, working with chefs and restaurants in addition to special events like Slow Food Nations.
The Challenge
This was a full branding project, including custom font and the incorporation of original art prints into a brand new website. They were diversifying during COVID and pivoting from an events based chocolate company to one that told their story and sold their products, some new, online. It was very important to them to present a personal side of the business and to share a side of Mexico many of their customers had never seen.
